3rd Annual

White Mountains Crush Festival

Saturday, October 20, 2018 at RiverWalk Resort at Loon Mountain

10am, 11am, & 12pm Meet the Winemakers Tour & Barrel Tasting
12pm – 3pm Grape Stomping “I Love Lucy” style.
12pm – 3pm Stompers Picnic, Lunch Provided
1pm – 4pm Winemakers’ Wine Tasting in the Winery
4pm Italian Feast on the veranda at twilight.

WANTED:  Grape Stompers with big feet and good balance!  Join us on Saturday, October 20th at our winery, located at the RiverWalk Resort at Loon Mountain for a day of grape stomping, wine tasting, winemaker tours, celebrations and more.  Everyone always asks us if we crush our grapes like Lucy did in her famous skit on TV.  The short answer is… Yes we do, at our White Mountains Crush Festival aka “CRUSH” event.  We need your help (kind of) in stomping these grapes and starting the winemaking season.

We are celebrating the end of the harvest season, and the start of the winemaking season on this one special day.  Stomp grapes, sample wine, learn from our winemakers, and eat your heart out.

Ticket Prices:  (Coming Soon)

  • Meet the Winemakers Tour & Barrel TastingComing Soon
  • Grape Stomping “I Love Lucy” Style – Coming Soon
  • Stompers’ Picnic, Lunch Provided – Coming Soon
  • Winemakers’ Wine Tasting in the Winery – Coming Soon
  • All-you-can-eat Italian Feast on the veranda with LaVista – Coming Soon
  • The “Do Everything” Ticket – Coming Soon

 Hotel Reservations

Since Seven Birches Winery and LaVista Italian Cuisine are both located at RiverWalk Resort at Loon Mountain, we highly recommend it.  However, there are MANY great lodging option in the Western White Mountains to choose from.
View All Lodging Options

CRUSH Event Schedule

10am, 11am, & 12pm – Meet the Winemakers Tour & Barrel Tasting

Interested in how our wines are hand-crafted, right here in The White Mountains of New Hampshire?  Included with this ticket is a “Meet the Winemakers” tour during one of the 3 available tour times.  This intimate tour of the winery and chat with our winemakers is a fantastic way to experience Seven Birches Winery.  Try a sample of wine aging in one of our oak barrels; chat with one of our winemakers as they demonstrate the equipment and describe the winemaking process.

White Mountains CRUSH Festival TourTour Includes:

  • Winery Production Room Tour
  • Winemaking “Chat” with the Winemaker
  • Barrel Tasting of Ageing Red Wine

When buying your tickets for the event, you will be asked to select from a choice of 3 tour times:  10am, 11am or 12pm.  Times are subject to availability, so if you have a preference, please book early.


12pm – 3pm  “Big Feet” Grape Stomping

Grab your video cameras and smart phones for this once-in-a-lifetime photo/video op.  Kids and adults get the chance to go back in time to the days when wine grapes were stomped by foot.  That’s right, you can roll up the pant legs, and jump right in.  No shortage of laughs and smiles here.

White Mountains CRUSH Festival Dress UpIncluded with your stomp ticket is a “Crushed-It” Seven Birches T-shirt.   T-shirt sizes will be gathered at the point of reservations online.  We’ll be stomping the grapes from 12-3pm, during the stompers’ picnic, so your friends and family will be able to cheer you on.   We expect that you’ll be good and tired, after 15-20 minutes of non-stop-stomping… so pace yourself!  Of course, bystanders and videographers are free to watch and laugh with the crowd.  Not everyone NEEDS to stomp.  But, those wishing to do the tour, wine tastings, or go to the dinner, will need tickets.

What to expect:  Expect to get dirty.  The tubs of grapes are not very deep, but you will get splashed, so dress appropriately.  You will want to wear loose-leg pants (or shorts) so you can roll up the legs.  Or, by all means ruin your pants… up to you.  We will have each participant sanitize their feet prior to getting into the tubs, and we’ll have nice hot water to wash your feet off when you are done.  Plan for purple toes for a while.

Kids under the age of 10, STOMP FREE (no reservation required).  But, that does not include the t-shirt.  You’ll have your own camera or smart phone, for sure.

New in 2018:  We learned a lot more in 2017 and we have some great improvements for this year!  Here are some of them:

  • Lunch – We’ll have a picnic lunch while you stomp.
  • T-Shirts – We learned that after you wash your t-shirts with your own grape footprints, they faded.  So, we’ll decorate your shirts for you!


12pm – 3pm  Stompers’ Picnic – Outside & Under the Tent

Stomping all of those grapes takes a lot of work, so you’ll be thankful that you bought the Stompers’ Picnic ticket.  Bring your picnic blankets and camp chairs to enjoy the food, sights, and sounds of the White Mountains.  Join your fellow crushers outside (under the tent) for a special “boxed lunch” picnic with music, yard games, and a variety of craft vendors from around the region.

Boxed lunch will include a sandwich of your choice, chips, pasta/potato salad, soft beverage or water, and cookie/brownie.  MORE INFO on the picnic will be posted here…..soon!


1pm – 4pm Winemakers Wine Tasting in the Winery

Take a break from the action to sample a special selection of wines with our winemakers in the winery production room.   Much like our spring wine club release party, this is an opportunity for you to sample 5 wines that have not yet been released to the public.  That’s right, you’ll have the first chance to taste new wines, not yet on the shelves.  As you taste your flight of wines, our winemaker(s) will tell you a little more about where the fruit is from, how it is transformed into wine, and what to expect in the coming years.

This is in addition to our regular tasting room hours of 12pm to 8pm, where you are more than welcome to select from our current wine tasting menu, out on the veranda or in our tasting room.


4pm – Family-Style Feast by LaVista Italian Cuisine

Join us on the outdoor veranda of RiverWalk Resort at Loon Mountain, overlooking South Peak and the Pemi River, for the final celebration of the season.  Enjoy this feast, prepared and served outside, in the twilight, family-style by LaVista Italian Cuisine.   Included with your event ticket is an all-inclusive meal.  That’s right… all you can eat Italian food, plenty of Seven Birches wine, music, family and friends, all included.  There is a cash-bar, just in case someone is not a wine drinker.  Yes, there are some people that don’t drink wine… and they are welcome, of course!

You can expect an array of pasta dishes, meats, breads, salads and …. wine, of course.  Hummus, calamari, caesar salad, fresh garden salads, grilled vegetables, spaghetti & meatballs, chicken parmesan, fettuccine alfredo, torellini pesto, cannoli and more.   More than you can actually eat….. but, we’ll give it a shot!

Chances are good that it will be cool outside.  It is October, after all.  So, please dress accordingly.


White Mountains CRUSH Festival

Ticket Information

The fine print:  The “Do Everything” all-inclusive ticket price of $TBD per person will get you into everything that we have going on for this event on October 20th.  See below for specific activities and a-la-carte ticket options.  You MAY purchase tickets for individual activities now but we cannot guarantee that you will be able to add on other activities later.  They may get sold out.  Ticket sales are limited and are on a first-come, first-served, reservations basis.  There is a possibility that this event will sell out, so it is recommended to purchase tickets early.  Once purchased, we have no way of returning the electronic ticket, so all sales are final.  When buying certain tickets, you will be asked for your T-Shirt Size and your Tour time.   Grape stomping does not require a specific reservation.  Please bring your printed ticket, or an electronic version with you when you come.  That will get you into your paid events.  New England weather is finicky, so please plan accordingly; this event will happen rain, wind, snow, or shine (or any mix of the above, which also happens here in the mountains).

  • Ticket Prices:

    • Meet the Winemakers Tour & Barrel Tasting – Coming Soon
    • Grape Stomping “I Love Lucy” Style – Coming Soon
    • Stompers’ Picnic, Lunch Provided – Coming Soon
    • Winemakers’ Wine Tasting in the Winery – Coming Soon
    • All-you-can-eat Italian Feast on the veranda with LaVista – Coming Soon
    • The “Do Everything” Ticket – Coming Soon

Live Entertainment