Enhanced Wine Club Benefits

• Loyalty Rewards Points are worth 1/100 of a dollar (1 point is 1 penny).  For example, 100 points is worth $1.  1000 points is worth $10.

When you are logged into your online account, you can see the number of “Loyalty Rewards Points” that you have.  When making a purchase online, you’ll be offered the opportunity to use those points at checkout.  You’ll also be able to use your points in our tasting room at checkout (on wine/cider purchases).

Tier qualifications are based on an annual spend amount.

• Discounts happen automatically on your club account.
• Event invitations come regularly via email.
• Pre-release wine options are announced by email and social media.
• Your tasting vouchers are recorded in our system digitally.  So, all you need to do is ask for them when you visit us.
• Shipping discounts happen on your club account automatically.
• Complimentary bottles (Gold and Silver) are added to your account in the form of loyalty points (3000 points per bottle).
• IF you are one of our amazing Platinum level members, then you’re also entitled to a wine tasting for up to 8 people.  For this, simply inquire with our staff and we will work with you on the date/arrangements.

In January each year, our club manager will credit your account in loyalty points for the value of the bottles you deserve.

Our staff will require the name on your club membership when paying for beverages and receiving your member discount while visiting the Seven Birches Winery Tasting room.  Your name must be on the purchase in our store in order for us to get you your points.  Staff are required to ask, but please ensure they do by asking to earn your points during your purchase.

No.  For most people, this is how most of their points are earned.  So, think of your club release wine payment as a way of earning points for all the other wonderful things you will want throughout the year.

Earned points (those acquired by you through your purchases) never expire.  Points awarded manually for any of the enhanced tier benefits are only valid in the year in which they were awarded.  After each year, if they are not used, they will be removed from your account.

Should you decide to leave the club, all unused ‘bonus points’ are removed from your account.  Points you have earned through purchases remain yours forever.

Yes you can!  Please alert your host when you arrive that you are a club member and they will ensure that you get all the credits you deserve, plus offer to help you spend those points you’ve already earned.  Visiting our tasting room is a great way to take advantage of all the points you have saved up!  Points may be used for the purchase of wine/cider only.

As you spend and earn loyalty points, your activity is tracked and tiers get assigned.  To qualify right now for a specific tier, you would need to spend that tier’s minimum amount in either the PREVIOUS YEAR or the CURRENT YEAR.  In other words, once you hit a new tier level, you are locked into that tier (at a minimum) for the current year and for NEXT year.

For example, if you spend at least $700 this year, you will be locked into the GOLD Tier for the remainder of this year and NEXT Year.  If you spend more than that, then obviously you tier-up.

Think of your tier assignment as being “locked-in” for the rest of this year, and for next year.  You can always lock in the next tier up by meeting that spending goal.